SAQ : 100 ans d’histoire

To mark the 100th anniversary of the SAQ (Société des alcools du Québec), Francis Reddy tells the exhilarating story of alcohol in Quebec from prohibition to promotion. With the help of historian Laurent Turcot, marketing specialists, sommeliers, and local producers, Reddy explores the unique relationship Quebecers have with alcohol and its place in their lifestyles over the years. Interspersed with archival footage, interviews, and exclusive tours of SAQ facilities, the documentary follows the evolution of this key Crown corporation, also known as the Liquor Commission and the Régie des alcools, and its century-long impact on changing social norms in the province.